Leveraging our deep need to compete, Developer turned mobile entrepreneur Clayton Low's BattleFit App gets ready to launch!
Challenge your friends to new fitness goals.
People love challenge. A lot of people developing or launching apps have made money, and become successful, and a lot haven’t, it’s just a gamble. If you can get some bigger people to start using and spreading the app, it can really grow. Clayton Low of BattleFitApp.com, living in Goldcoast, north of Sydney.
3:05 Got inspiration from games that he played with friends.
Launched the app around two months after they came up with the concept.
When first built the app, it didn’t perform as well. From there, Calyton developed the app a lot to improve it.
Phone Gap, (before Adobe bought them), allows any web designer to make a native iphone or android apps. Built one code base, use for all platforms.
80,000 downloads. (Android Market) Goal was to push to Iphone market eventually.
Launch paid version for around a dollar. 500 downloads.
Most of the feedback was not for the software itself, but for more content.
Felt really good that he won the challenge at the gym, received prizes and felt great about it. He wondered why there wasn’t an app for it, and that’s where BattleFit was born. Sports and athletics inherently competitive. App gives a time, and can compare the results.
13:13 Still using Phone Gap. Using handlebars. Want to move up to Angular.
We asked Calyton how he found our show. He explains he is continually on the path of improving himself, and that brought him to this show. He believes there are so many other people out there who could benefit and learn from things like the show, which really highlights the struggles and process of many startups, and their tips and advice.
18:30 Calytons getting the word about BattleFit out by connecting to his friends in the personal training realm. Partner is a personal trainer, and is the face of BattleFit. He is qualified, so he can answer and offer advice for the users of BattleFit. Calyton is encouraged by the downloads, even without the marketing, so he knows the concept of the application is sound.
22:13 BattleFit is connected to Facebook and can send out notifications and statuses, which helps draw in other athletes or people looking to work out.
Plan is to release two apps, free and paid version.
Hoping for higher payout by giving advertisers a full page transition. In the battle transitions, hoping to add more advertisements, giving a full page ad instead of 50 pixel banner at the bottom. They then added Google Plus in their marketing strategy to address all bases.
29:20 Shows the application on his phone, gives a brief runthrough on the outline of the application.
Calyton is trying to target individuals, not mainly focusing on boot camps or other developments.
31:40 Calyton is planning to launch on Android first, then giving a week to transition to IOS.
Calyton’s local friends are going to help promote the application through their twitter followers. He’s planning to follow the reaction received, and take feedback from his user base to improve the application and his strategy.
BattleFit is planning to incorporate credits and products into the application. They can earn more this way than just advertisements.
People love challenge. A lot of people developing or launching apps have made money, and become successful, and a lot haven’t, it’s just a gamble. If you can get some bigger people to start using and spreading the app, it can really grow. Clayton Low of BattleFitApp.com, living in Goldcoast, north of Sydney.
3:05 Got inspiration from games that he played with friends.
Launched the app around two months after they came up with the concept.
When first built the app, it didn’t perform as well. From there, Calyton developed the app a lot to improve it.
Phone Gap, (before Adobe bought them), allows any web designer to make a native iphone or android apps. Built one code base, use for all platforms.
80,000 downloads. (Android Market) Goal was to push to Iphone market eventually.
Launch paid version for around a dollar. 500 downloads.
Most of the feedback was not for the software itself, but for more content.
Felt really good that he won the challenge at the gym, received prizes and felt great about it. He wondered why there wasn’t an app for it, and that’s where BattleFit was born. Sports and athletics inherently competitive. App gives a time, and can compare the results.
13:13 Still using Phone Gap. Using handlebars. Want to move up to Angular.
We asked Calyton how he found our show. He explains he is continually on the path of improving himself, and that brought him to this show. He believes there are so many other people out there who could benefit and learn from things like the show, which really highlights the struggles and process of many startups, and their tips and advice.
18:30 Calytons getting the word about BattleFit out by connecting to his friends in the personal training realm. Partner is a personal trainer, and is the face of BattleFit. He is qualified, so he can answer and offer advice for the users of BattleFit. Calyton is encouraged by the downloads, even without the marketing, so he knows the concept of the application is sound.
22:13 BattleFit is connected to Facebook and can send out notifications and statuses, which helps draw in other athletes or people looking to work out.
Plan is to release two apps, free and paid version.
Hoping for higher payout by giving advertisers a full page transition. In the battle transitions, hoping to add more advertisements, giving a full page ad instead of 50 pixel banner at the bottom. They then added Google Plus in their marketing strategy to address all bases.
29:20 Shows the application on his phone, gives a brief runthrough on the outline of the application.
Calyton is trying to target individuals, not mainly focusing on boot camps or other developments.
31:40 Calyton is planning to launch on Android first, then giving a week to transition to IOS.
Calyton’s local friends are going to help promote the application through their twitter followers. He’s planning to follow the reaction received, and take feedback from his user base to improve the application and his strategy.
BattleFit is planning to incorporate credits and products into the application. They can earn more this way than just advertisements.