Hailing from the Silicon Shire, Mark McCoy's startup GoCarrot.com allows developers easy ways to leverage the enormous viral power of Facebook's Social Graph
Hailing from the Silicon Shire in Eugene, Oregon, Mark McCoy is solving a common problem for startups trying to use the Facebook Open Graph API that's a constantly moving target.
With Carrot, you can quickly and easily introduce Facebook Open Graph Actions into your web or mobile site. Common user behavior that you might want to generate actions could be beating a level in a game, or even bookmarking an article. You can also give achievements points to your users on Facebook.
We've all seen changes to the news feed feed over time, and it's hard to keep up with the latest standards and policies in place at Facebook. Having an interface to manage the changes at Facebook including development, and process changes is a massive time saver.
In addition to managing Facebook API changes, Carrot also makes managing the content distribution much simpler. They provide a web interface to manage the message copy, photos and behavior of each open graph action that you setup for your application.
Carrot has been finding customers by reaching out to game developers at conferences and events. Anyone who can quickly take advantage of the value in the product are ideal customers.
Currently a team of three, they've taken investment allowing them to work on this full time. Now they're seeing a million impressions a week on their platform.
Seeing the tool in action we see a couple great features that make this better than building it in house with your team. Not only does their content management system facilitate cooperation between development and marketing but also lets you make changes on the fly to content already published.
The tool also gives you analytics to track your successful and less interesting actions so that you can focus on what's working.
The actions your application generate should be interesting themselves and won't feel spammy. Apps like Spotify essentially spam your feed but in a way people don't mind.
One great thing about this strategy is that you get repeat impressions to gain reputation from your potential users. After seeing all of your friends using Spotify, it's easier to try it out. Each action doesn't have to be viral itself, but the mass of friends giving the application credibility helps you convert users.
Anyone with Facebook users in their apps should take a look at what Carrot can do for your social reach.
Carrot https://gocarrot.com/
With Carrot, you can quickly and easily introduce Facebook Open Graph Actions into your web or mobile site. Common user behavior that you might want to generate actions could be beating a level in a game, or even bookmarking an article. You can also give achievements points to your users on Facebook.
We've all seen changes to the news feed feed over time, and it's hard to keep up with the latest standards and policies in place at Facebook. Having an interface to manage the changes at Facebook including development, and process changes is a massive time saver.
In addition to managing Facebook API changes, Carrot also makes managing the content distribution much simpler. They provide a web interface to manage the message copy, photos and behavior of each open graph action that you setup for your application.
Carrot has been finding customers by reaching out to game developers at conferences and events. Anyone who can quickly take advantage of the value in the product are ideal customers.
Currently a team of three, they've taken investment allowing them to work on this full time. Now they're seeing a million impressions a week on their platform.
Seeing the tool in action we see a couple great features that make this better than building it in house with your team. Not only does their content management system facilitate cooperation between development and marketing but also lets you make changes on the fly to content already published.
The tool also gives you analytics to track your successful and less interesting actions so that you can focus on what's working.
The actions your application generate should be interesting themselves and won't feel spammy. Apps like Spotify essentially spam your feed but in a way people don't mind.
One great thing about this strategy is that you get repeat impressions to gain reputation from your potential users. After seeing all of your friends using Spotify, it's easier to try it out. Each action doesn't have to be viral itself, but the mass of friends giving the application credibility helps you convert users.
Anyone with Facebook users in their apps should take a look at what Carrot can do for your social reach.
Carrot https://gocarrot.com/