Chris Hexton CEO of Vero teaches us how to dominate your niche with lifecycle emails from activation to retention and referrals
Today we are pleased to hangout with Chris Hexton all the way from Sydney where he teaches us how we can use email to connect with our customers, audience or users of our apps.
Vero works like analytics for your website, allowing you to segment your users and email them based on their actions on your site. This way you can send them contextual messages at the right time. Adding this kind of helpful email to your web application is a great way to engage with your audience.
An example email could be sent to loyal repeat customers with a coupon code, or an email sent to someone who hasn't visited the site in over a month to let them know what they've missed. Each event that triggers an email is a great chance to connect with your customers.
We ask Chris why they've decided to not offer a free version of their product, and can see the focus is on paying customers who already see the value of the product. Plus we talk a little bit about the business headquarters and the advantages of being in silicon valley, vs being on your home turf.
Chris admits he wishes they'd started blogging earlier, and suggests that others begin with a blog as a way to connect with your audience. The value of well thought out content really makes a difference over quick and easy blog posts.
We learned a lot from this interview and hope that others find useful ways to stay in touch with your customers via email. Make sure to thank Chris by checking out http://getvero.com.
Vero http://www.getvero.com/
Vero works like analytics for your website, allowing you to segment your users and email them based on their actions on your site. This way you can send them contextual messages at the right time. Adding this kind of helpful email to your web application is a great way to engage with your audience.
An example email could be sent to loyal repeat customers with a coupon code, or an email sent to someone who hasn't visited the site in over a month to let them know what they've missed. Each event that triggers an email is a great chance to connect with your customers.
We ask Chris why they've decided to not offer a free version of their product, and can see the focus is on paying customers who already see the value of the product. Plus we talk a little bit about the business headquarters and the advantages of being in silicon valley, vs being on your home turf.
Chris admits he wishes they'd started blogging earlier, and suggests that others begin with a blog as a way to connect with your audience. The value of well thought out content really makes a difference over quick and easy blog posts.
We learned a lot from this interview and hope that others find useful ways to stay in touch with your customers via email. Make sure to thank Chris by checking out http://getvero.com.
Vero http://www.getvero.com/