Arjun Dev Arora, CEO of ReTargeter tells us where the multi-billion dollar industry of ad-tech is headed
Today we are pleased to chat with Arjun about the latest in banner ad retargeting.
He shares his startup story for us, including how ReTargeter was bootstrapped. We ask how they got their early customers and learn how email was a breakthrough for the business.
Arjun tells us about the open source tools that helped them get started like OpenX, and other tools like data.com Jigsaw, MobileStorm and AWeber.
For startups the minimum audience that you'd want to begin retargeting with would be 10k users a month, and a $500 spend.
We find that you can retarget not just your web visitors, but mobile, and email recipients. They even have a link shortener, that you can use to target your social audience.
Mobile ads are still up and coming, with almost a quarter of the current retargeting being on mobile.
Amul wants his banners to be interactive and we chat about the state of flash and HTML5 display ads.
Thanks to Arjun for sharing his story and tips with us! Startups should be thinking about how they can use retargeting to gain trust and customers.
Retargeting http://retargeter.com/
He shares his startup story for us, including how ReTargeter was bootstrapped. We ask how they got their early customers and learn how email was a breakthrough for the business.
Arjun tells us about the open source tools that helped them get started like OpenX, and other tools like data.com Jigsaw, MobileStorm and AWeber.
For startups the minimum audience that you'd want to begin retargeting with would be 10k users a month, and a $500 spend.
We find that you can retarget not just your web visitors, but mobile, and email recipients. They even have a link shortener, that you can use to target your social audience.
Mobile ads are still up and coming, with almost a quarter of the current retargeting being on mobile.
Amul wants his banners to be interactive and we chat about the state of flash and HTML5 display ads.
Thanks to Arjun for sharing his story and tips with us! Startups should be thinking about how they can use retargeting to gain trust and customers.
Retargeting http://retargeter.com/